Finding Aids

Lippincott & Margulies, Inc., and its successor Lippincott Mercer is a major international design consultancy specializing in corporate identity, image, and marketing. The records consist of a set of the company's magazine, Design Sense.

Commercial art, or advertising art, is art created for an enterprise to communicate reasons to buy goods and services, to create a recognizable logo, or to detail the correct performance of a task. This album consists of examples of original commercial art including lettering, letterheads, labels, a postcard, point-of-sale advertising, newspaper advertising, sketches of people, color separation examples, and a drawing of tableware.

Commercial art, or advertising art, is art created for an enterprise to communicate reasons to buy goods and services, to create a recognizable logo, or to detail the correct performance of a task. The collection consists of original drawings, sketches, and paintings for unidentified cosmetic, powder, and perfume packaging.